Green Swans Observatory
MAKING BUSINESS SENSE OF THE REGENERATIVE ECONOMY
Welcome
The biggest market migration of our time.
A series of Green Swan market shifts, from degeneration to regeneration.
Our role: to make business sense of the coming transformations.
And to help build momentum towards the Regenerative Economy.
Join us.
Degenerative industries are nearing their sell-by dates
As various parts of the Degenerative Economy reach their sell-by dates, the Green Swans Observatory gathers and communicates market intelligence on the rapidly evolving Regenerative Economy. On this launch version of the Observatory website you can expect:
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- four Sector Scans (cities, electricity, food, money)
- early details of Living Case Studies (spotlighting experiments to create Regenerative market shifts)
- projects with students exploring new forms of value creation (Education)
- a survey of the literature about the Regenerative Economy (Library)
- a sketch of our plans for future Green Swan Investment Portfolios
- interviews with leading exponents and practitioners of regeneration (Meet the Regenerators)
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“Green Swans are positive market developments once deemed highly unlikely—if not actually impossible. For most people, they also arrive more or less out of the blue. And they can have a profound positive impact across the “triple bottom line” of economic, social and environmental value creation. At their best, they are simultaneously environmentally restorative, socially just and economically inclusive.”
– John Elkington, OECD Forum
Observatory Programs
GREEN SWAN CONVERSATIONS
Tomorrow’s most successful businesses will be defined by 3Rs: Responsibility, Resilience and Regeneration. The imperative to act responsibly within the constraints of today’s system has not gone away – but it is no longer remotely sufficient.
Now businesses face the additional challenge of proactively contributing to the emergence of a more resilient and regenerative economy.
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We answer all email and requests as they come in. If you have an urgent matter or would like to place an order please click the link below to give us a call.
