MEET THE REGENERATORS
We talk to pioneers blazing the regenerative path.
A giant wave of societal change is incoming. Just as earlier waves were shaped by journalists, campaigners, social entrepreneurs and exponential innovators, so this latest one is also now being shaped by a breed of change agents increasingly known as the “Regenerators.”
As in any market boom, there will be those who pretend to know what they are talking about, who profess to know the answers but do not. And there will be those who do know what they are talking about, because they are the true regenerators — but who are harder to track down.
We hope to give a following wind to those who are already helping to drive and shape the wave. Our aim is to bridge between their worlds and the wider economy. We are agnostic as to which solutions will eventually prevail, but our basic goal is to help others make business sense of the Regenerative Economy. That’s why we have been discussing the co-evolution of a global network of regenerators with Paul Hawken, whose latest book — Regeneration — will be published by Penguin in September 2021, and Damon Gameau, who directed the film 2040.
Our first series of interviews features people like Yvon Chouinard, founder of Patagonia, Azzam Alwash, who is successfully resurrecting the Iraqi Marshes after the ecocidal efforts of Saddam Hussein to destroy them, Daniela Fernandez, founder of the Sustainable Ocean Alliance, and David Brin, the science fiction author who has given us books like The Postman and Earth.
Our ambition is to evolve an open access resource exploring how leading regenerators do what they do — and how they might be helped to do more. The interviews will be posted in video, audio and print formats, though our first one — with Yvon Chouinard — is print only.
Daniela V. Fernandez, Sustainable Ocean Alliance