Our Green Swan change agenda was first spotlighted on Green Swan Day, hosted by Volans on June 23 2019. Then, in January 2020, at the first Tomorrow’s Capitalism Forum (see above), we announced inaugural Green Swan Awards for Earth Day founder Denis Hayes, Conservation Without Borders founder Sacha Dench, and Eden Project founder Sir Tim Smit. Tim joined us by video link, while Sacha turned up in person with her paramotor – and got a standing ovation. The Awards themselves were designed by well-known sculptor Nicola Godden. We are now also pondering an Ugly Duckling Award, to spotlight potentially breakthrough solutions to some of the world’s most taxing problems.
The Green Swan Awards go to pioneers who do apparently impossible things – somehow making them seem inevitable.