About

A VOLANS initiative to MAKE SENSE OF THE REGENERATIVE ECONOMY

 “The Green Swan is a symbol of radically better times to come. It’s also a template for exponential change towards the distant goal of a sustainable future for all. Getting from here to there will be no trivial task, however. Times of disruptive change upend market and political pecking orders, creating shock waves that can last for decades – even generations.” 

 
John Elkington in Green Swans, 2020

Volans Steps Up For The Exponential Decade.

Scanning today for tomorrow’s solutions

Astronomical observatories scan a universe that existed long before they did. This Observatory scans to help create a new future, different to the one we are currently headed towards, replacing extractive, degenerative behaviour with regenerative. 

The Observatory’s mission is to improve business understanding of regeneration to accelerate the shift towards a regenerative economy.

This sees us tracking, analyzing and sharing actionable examples of best practice. It also involves engaging, supporting and learning from pioneers in every sector of the economy. We share the resulting knowledge as a public good.

Business is but one type of actor in any complex living system, so the Observatory looks well beyond individual companies and their value chains to market dynamics. We follow Green Swan market trajectories and Ugly Ducklings with the potential to scale and solve systemic challenges.

Helping bring the Regenerative Economy to life

This is a crucial time for the planet. Black Swan challenges are pressing in on all sides.

The Observatory is our response, providing constantly updated intelligence on potentially exponential solutions to some of the world’s greatest problems.

Above all, this is a collaborative initiative – and we would love to have you to join us on the journey. Equally, tell us how we can help you on yours.

Explore : 

  • Interviews with pioneers and thought leaders
  • Living Case studies
    • Sector Scans (Cities, Electricity, Food, Money)
  • Education  – exploring value creation with the next generation of leaders

 

  • Co-create mindsets, models and markets through the Volans ‘Imaginarium’ process

  • Join our multi-sector creative industries campaign

  • Explore and help shape our educational programs

  • Help build early Green Swan investment portfolios
 
  • Develop company-specific programs for success in the Regenerative Economy

  • Connect with key players in the rapidly growing ecosystem

  • Speaking at events to inspire action

  • Supporting citizen-facing regenerative initiatives
Our Evolving Ecosystem

We are delighted that the following organisations have already partnered with us on this initiative.  

Louise Roper, CEO - Volans

Louise Kjellerup Roper sets the Observatory within a wider perspective of Volans strategy and explores the synergies.

John Elkington, Founder & Chief Pollinator

John Elkington explains the origins of the Green Swans agenda – and shares his vision for the Observatory.

 

Jenny Poulter, Green Swans Observatory Lead

Jenny Poulter talks about the Observatory’s Sector Scans, Living Case Studies and Labs work with leading global business schools and universities.

The Why, What and Who and How and Where

A Volans Venture

Louise Kjellerup Roper

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Chief Swanspotter

John Elkington

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Looking for Ugly Ducklings

Jenny Poulter

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